Client: Spitwater (www.spitwater.com.au)
Industry: High-Pressure Water Cleaners, Industrial Heaters, and Vacuum Cleaners Manufacturing
Project Duration: Since 2020
Background: Spitwater, a leader in manufacturing high-pressure water cleaners, industrial heaters, and vacuum cleaners, partnered with Innoflex in 2020 to embark on a transformative journey. The goal was to modernize and revitalize the company, reinforcing its market leadership.
Challenges:
- The need for a comprehensive rebranding to refresh Spitwater's market image.
- Development of a custom, lightning-fast web infrastructure to manage a large product catalog and related assets.
- Integration of sophisticated CRM systems along with complex finance, manufacturing, and inventory management processes.
- Requirement for advanced data mining applications for customer data analysis and market segmentation.
Innoflex's Solutions:
- Rebranding: Assisted in a complete rebranding effort, aligning Spitwater’s image with modern market expectations.
- Custom Web Infrastructure: Developed a high-speed, custom web solution for efficient catalog and asset management.
- Client Portals and Warranty Management: Built client-facing portals and a comprehensive warranty management system.
- CRM and Process Integration: Integrated world-class CRM systems, streamlining finance, manufacturing, and inventory management.
- Data Mining Applications: Created applications for deep data analysis, providing Spitwater with detailed customer insights and market segmentation.
Results:
- Spitwater experienced significant business growth and solidified its position as a market leader.
- The company embraced innovation, transforming from an outdated business model to one ready for the future of the industry.
- The modernized web infrastructure and integrated systems led to improved operational efficiency and customer satisfaction.
Continued Support:
- Innoflex continues to support Spitwater, offering ongoing services and considering themselves an integral part of the Spitwater family.
Through strategic collaboration with Innoflex, Spitwater has not only revitalized its brand and operations but has also set a new standard in its industry. This partnership exemplifies how embracing technology and innovation can lead to substantial business growth and market leadership.